Wine in Moderation and the Institute of Masters of Wine announce their collaboration as WiM joins as a Research and Industry Associate, and their commitment to address alcohol-harm and alcohol abuse and/or misuse, by promoting a sustainable culture of wine
The IMW first began working with Wine in Moderation in 2016. Since then both entities have grown and expanded, leading to the need to update and reinforce their collaboration. A new action plan has been drafted, laying the basis for a renovated commitment of both parties to raise knowledge on wine, responsible drinking, and healthy lifestyles within the wine sector.
The focus will be on communication and education, two important missions for Wine in Moderation and the IMW. The two entities will continue spreading the important message of moderation and will support their joint actions toward social responsibility through up-to-date information on their respective channels. Moreover, mutual involvement is foreseen in the educational projects carried out by each entity, integrating their content, and expanding their reach.
Julian Gore-Booth, Executive Director of the Institute of Masters of Wine, commented “The IMW is proud to partner with the WiM Association and we look forward to working together on our commitment to raising knowledge on wine, responsible drinking, and healthy lifestyles.”
Nadia Frittella, Secretary General of the WiM Association, added: “Counting 415 Masters of Wine from 30 different countries, the IMW represents an invaluable partner for the programme that will continue spreading the Wine in Moderation message among wine professionals across the world. We are very happy to renew our cooperation with this prestigious wine institute, and we are looking forward to giving life to the new projects we have planned together.”
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